Welcome to the Center of the Universe! Times Square got its name from the New York Times building (The Times Tower). Well, there’s a behind-the-scenes story that will tell you how Times Square really obtained its name. How and why did the New Year’s Eve ball drop tradition begin? There’s only one way to find out. Take a Manhattan Walking Tour Times Square tour and get the answer to these questions and many more. This walking tour runs 1 hour. Of course, you can add on another NYC neighborhood tour and create a combo package lasting about 3-1/2 hours. Just call for suggestions and plan a half-day guided tour with us.